The brief for the night from Australian Infront to Vince Frost was not to present a portfolio but to talk about something broader, deeper. Specifically, how has he stayed in business for such a long time? How has he stayed creatively relevant? How does he do this with a large team (30-35)?
It’s the end if the work week. I’m at the pub across the road from work BUT NOT betting. Glad this user guide looks so unusable.
At work we are currently making some fact sheets for a project to be distributed to both staff and customers so I am doing a scan for interesting info graphics at the moment. Was thinking of an illustrated brochure before I thought … seriously, who reads stuff anyways? The research showed that these customers didn’t read, didn’t read much or only read information they had previously collected at the very point before they had to apply it. Makes sense. So brochure may be out the door, but scannable graphic may be on the table.
This week the Australian government announced that it would be the first country in the world to enforce that cigarettes be sold in plain packaging. The plan is that by 1 July 2012 cigarette packets:
I was chatting to a friend recently. She works in house as a marketer and is also responsible for the production of graphic materials — ads, posters, business cards, brochures and the like. What has happened, rarely, but disastrously, is incorrect phone numbers appearing on print material that was proofed and approved by the internal client.