The fella whose never made a mistake has never made anything
— Ralph Affleck
There are some great UX/UCD resources online — my favourites to date have been Service Design Tools and more recently UX Mastery. But today I was knocked out by the phenomenal effort to define and encapsulate design research activities in a cohesive project framework. It was all revealed by a rather innocuous tweet that did not quite foretell the brilliance ahead.
There was wine, cheese, crackers, butcher’s paper and markers—obviously some audience participation was on the agenda at Groundbreaker. This series has been instigated by U.Lab out of the UTS design school. Each week will cover a topic related to collaboration, innovation and design practice. This week’s was crowd sourcing:
How HR can influence an innovative culture through selection and rewarding exploration over exploitation: Roger Martin talks ‘design thinking’
What do you do with your eponymous moniker when your duo turns into a company? That was the predicament that Toby & Pete founders, Toby Pike and Piotr Stopniak found themselves in only 18 months after they started and the focus of their talk for the Apple/Australian Insight series. Toby & Pete are CGI artists who specialise in print media. They produce phantasmagorical images for the likes of Nike, AMP, SBS and Daily Juice.
I love a good critique so I left the October Insight talk featuring Dutch design duo Toko well sated. They reflected on their career; taking risks, both professional and personal (they moved their lives to Australia almost on a whim) and the state of the design industry.
The brief for the night from Australian Infront to Vince Frost was not to present a portfolio but to talk about something broader, deeper. Specifically, how has he stayed in business for such a long time? How has he stayed creatively relevant? How does he do this with a large team (30-35)?
At work we are currently making some fact sheets for a project to be distributed to both staff and customers so I am doing a scan for interesting info graphics at the moment. Was thinking of an illustrated brochure before I thought … seriously, who reads stuff anyways? The research showed that these customers didn’t read, didn’t read much or only read information they had previously collected at the very point before they had to apply it. Makes sense. So brochure may be out the door, but scannable graphic may be on the table.
This week the Australian government announced that it would be the first country in the world to enforce that cigarettes be sold in plain packaging. The plan is that by 1 July 2012 cigarette packets:
I was chatting to a friend recently. She works in house as a marketer and is also responsible for the production of graphic materials — ads, posters, business cards, brochures and the like. What has happened, rarely, but disastrously, is incorrect phone numbers appearing on print material that was proofed and approved by the internal client.