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Insight 09 with Toby & Pete – Collaboration and creative control

Toby & Pete founders speaking at Apple Store Sydney for Australian Infront

What do you do with your eponymous moniker when your duo turns into a company? That was the predicament that Toby & Pete founders, Toby Pike and Piotr Stopniak found themselves in only 18 months after they started and the focus of their talk for the Apple/Australian Insight series. Toby & Pete are CGI artists who specialise in print media. They produce phantasmagorical images for the likes of Nike, AMP, SBS and Daily Juice.

Creative Sydney: Free events this June in Sydney

If you are in a creative or tech field I highly recommend you mosie over to the Creative Sydney site and check out the free events on offer. Creative Sydney is part of the Vivid Festival. This booked out very quickly last year so hurry. There are talks on the impact of technology on future generations, designing immersive experiences, collaboration and open source movement (from a user perspective), monetizing your work, the “affection” economy and more.

Information graphic scan

At work we  are  currently making some fact sheets for a project to be distributed to both staff and customers so I am doing a scan for interesting  info graphics at the moment. Was thinking of an illustrated brochure before I thought … seriously, who reads stuff anyways? The research showed that these customers didn’t read, didn’t read much or only read information they had previously collected at the very point before they had to apply it. Makes sense. So brochure may be out the door, but scannable graphic may be on the table.

Presenting Design

I was chatting to a friend recently. She works in house as a marketer and is also responsible for the production of graphic materials — ads, posters, business cards, brochures and the like. What has happened, rarely, but disastrously, is incorrect phone numbers appearing on print material that was proofed and approved by the internal client.