Noticing a missing word in this click bait title made me laugh. Guess I was half baited. Just goes to show how formulaic this stuff all is and how quickly it’s churned out.
Are you recording enough after customer research encounters?
Noting behaviours, attitudes, and context during research encounters uncovers rich findings and helps to tell compelling customer stories. Just recounting what was said misses important data.
It’s fascinating to hear about the decision making process of customers when they decide to buy a product. Its more interesting still to think about the reasons they may be leaving another product for this to happen. What may on the surface seem perfectly rationale ends up being haphazard, circumstantial, and even highly emotional.
The Australia Institute celebrates Go Home on Time Day today November 19. This is certainly something that my partner would hope that I take part in.
“Google did a great talk about the method they use to keep focused. It’s called “Objectives, Key Results”. Essentially you can have three objectives a quarter; they need to be broad but measurable. Don’t say how you will get there, that’s for the person actioning it to worry about. By limiting ourselves to three objectives I feel freed.”
I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be Done at UX New Zealand with ABC colleagues Justin Sinclair and Raymond van der Zalm and he has been incorporating the method into UX and product strategy and design projects at the ABC.
Interesting to see Dymocks appropriate Ideo’s “Keep the Change” program for the Bank of America as a fundraising initiative. (Having said that I am only assuming they have taken inspiration from it.)
Speaker: George Marcus
25 March 2014
Metcalfe Auditorium, State Library of NSW
Organised by UWS
There are some great UX/UCD resources online — my favourites to date have been Service Design Tools and more recently UX Mastery. But today I was knocked out by the phenomenal effort to define and encapsulate design research activities in a cohesive project framework. It was all revealed by a rather innocuous tweet that did not quite foretell the brilliance ahead.
Why do references to dead social networks linger, and why don’t service providers quietly retire them for us?