video conference selfie
Video conference selfie from my Telstra days

Hi, I’m Eri

… short for Erietta. I started this site to celebrate meet-ups and share what I’ve learned as I’ve developed my experience design and research practice.

I trained as a creative and have worked in IT, UX, CX and product teams, consulting and client-side. I’ve conducted and led behavioural research, UX, service design, customer experience, design thinking, innovation, and digital transformation projects since 2003. Most recently I managed the Product Design Team for Telstra’s Product Innovation and Strategy group and I’m currently Head of Customer Experience at Uniting.

I’m motivated by customer problems and insight, energised by communities of practice, teamwork and learning what works.

In my spare time I can be found watching films, enjoying live music, or on a country road trip. Once a month I also co-organise a monthly music and drawing club.

Thanks for spending some time with me here.
Erietta Sapounakis


Any views expressed here are mine and in no way, unless specified reflect the views or opinions of my employer.

All content and original images on this blog are available under a Creative Commons attribution licence. If anything here inspires you enough for you to use it please kindly reference the source with a link back, and let me know in the comments or on Twitter.