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About me

I trained as a creative and have worked in IT, consulting, and client-side on digital, service design, product design, and design research projects.

In my spare time I co-organise the Sydney Jobs to be Done Meetup, contribute and follow to the Open Australia Foundation, perhaps watch too many films, and listen to not quite enough live music.

Why I write

I read a lot. I take a lot of notes. I worry I’ll forget things. It’s only when I set myself a task – to summarise, draw a picture, make a list that it all sinks in. In that process of doing and making I cement my learning. And that’s why I write here. As it turns out this process builds a library of links, opinions, events, and moments in time of what I was reading, listening to, doing and thinking. So when I need to recall something it’s there for me to retrieve.

The web and design community has given me so much over the years. Celebrating peoples’ efforts to hold meet-ups by blogging about them is my way of saying thank you. And sharing what I’ve learnt as I’ve built up my own design and research practice here is my little way of contributing back.


Any views expressed here are my own and in no way, unless specified reflect the views or opinions of my employer.

All content and original images on this blog are available under a Creative Commons attribution licence. If anything here inspires you enough for you to use it please kindly reference the source.