I’m looking forward to seeing what Stan, Presto, and of course Netflix have to offer avid Australian movie and TV watchers like myself. I’m a ripe candidate for all of these new services: I don’t subscribe to Foxtel (can’t get cable at home), I haven’t bothered to bypass geo-location blocks to access US Netflix, I don’t want to download illegally, I don’t have an Apple TV (love hate relationship with Apple, hate relationship with iTunes), and I’m ready to see what else there is besides Quickflix for more than a few reasons.

Rather enthusiastically I downloaded the Stan app today on my iPad and was quickly disappointed. The first screen gave me nowhere to go: No information about the product, no hint of the launch date, no way to sign up, and no way to take any further steps. Even worse, it assumed I was already a customer.

The website gives a few more options. You can read a bit about the service and more importantly sign up and register to an offer. Why isn’t this experience available on the app?

I can only assume its because its early days for Stan. To any Stan designers, developers and product managers reading this I don’t want to come across as a pedant, but am suggesting another form on the app page would be more appropriate. I am looking forward to seeing what’s in store. Good luck with the launch.