Keep the Change #2

Interesting to see Dymocks appropriate Ideo’s “Keep the Change” program for the Bank of America as a fundraising initiative. (Having said that I am only assuming they have taken inspiration from it.)

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If you haven’t heard of the program it’s a classic case study in Design Thinking. Based on ethnographic research they applied an existing customer behaviour, of rounding up transactions to the nearest dollar,  as a way to encourage people to save into a transaction account.

Check it out, and maybe buy a book at Dymocks too.

References
Dymock’s children’s charities http://dcc.gofundraise.com.au

Ideo’s case study http://www.ideo.com/work/keep-the-change-account-service-for-bofa/

Fast Company Ideo’s profile http://m.fastcompany.com/713911/fast-50-2008-ideo

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