In defense of (well facilitated) brainstorming

In the previous post on this blog I pointed to an article which amongst other things was critical of brainstorming as an idea generation technique. This article was from the NY Times. It seems groupwork, derided by the moniker groupthink is under fire on other fronts with another article in the New Yorker. Β this came to my attention via Bob Sutton, a Professor of Management who wrote a response.“Why the Sharp Distinction Between “Individual” and “Group” Brainstorming is False in Real Teams”.