Do you have a Chief Ideas Officer?

GE launched an interesting campaign site recently on “creative innovation” with short videos including an interview with Edward de Bono who talks innovation; namely:

  • about simplification being a skill
  • about the need to make someone responsible for simplicity
  • about someone needing to be responsible for innovation  – and their remit being to connect those with ideas to those who will receive and action those ideas.

Its a short video, so spare 2 minutes to check it out.