Buzzwords are a load of bull
OK so some of use management speak and some of us cringe when we hear it. I’m a little scared that I am becoming immune to it. Turns out using those business buzzword phrases may impair your message, as reported in the SMH today.
A 2010 study conducted at New York and Basel Universities observed the effect linguistic influences had on judgments of truth. The research indicated that when a statement was expressed in concrete language, it rated as being more truthful and authentic than when it is was expressed in abstract language.
The study found that subtle linguistic modifications alone were sufficient to affect truth judgment.
So in layman’s terms: speak normal English and people will believe you more than when you use ridiculous management speak.
Read the rest of the article over at smh.com.au for a list of management speak doozies and some pretty entertaining reader’s comments.