Billboard shopping comes to Australia via Sportsgirl
QR codes – they seem like a good idea, yet their implementation is often shallow and clumsy. Tesco have certainly shown what can be done with QR codes building a shopping experience at train stations in South Korea.
Now Sportsgirl are bringing the experience to Australia with a shopping billboard in Chappel Street Melbourne, as reported in today’s SMH.
Steve Ogden-Barnes, a retail industry fellow at the Deakin graduate school of business, said pop-up shops had been around for almost a decade but pop-up billboards were taking online shopping to a new level.
”An interactive billboard is a very interesting idea because it gets people to engage in the brand even though they are not in the store or at their PC,” Mr Ogden-Barnes said.
I wonder is this will prove to be a legitimate revenue raising channel or just a playful, albeit innovative, advertisement?