Scam Buster

The NSW department of Fair Trade is launching their new Scam Buster app today. Flyers and sunscreen were being handed out at Town Hall station this morning. The app enables people to report scams by channel and type and offers info and tips for what to look out for.

Good to see a government department engage in a relevant medium.

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Comments

Henare Degan
Reply

Why is a native app relevant medium for this, doesn’t a website make more sense?

The terminology they’ve used doesn’t seem very helpful either – what’s a Bitumen Bandit? This seems like a classic case of using jargon instead of everyday language.

Eri
Reply

Henare! thanks for the comment. Yeah, you’re right Bitumen Bandit is a bit jargonistic – I actually think its an attempt at being engaging. Seeing as though this is an awareness and education campaign its most probably best to use plain language. These are the sorts of things that are good to test with users before launch if you are unsure.

But, not sure I agree with you re website and native app. Are they mutually exclusive? The smart phone is becoming the central hub of peoples’ communication. Its convenient, its always at hand so it removes the effort factor of going to a website. That being said, it may compete with a myriad of other apps, but I thinks its a good idea to test out there in the market. A website or micro-site from The Department of Fair Trade just might not have that sticky engagement factor they are trying to achieve.

What’s more interesting to me is how the app performs over time. Will it alert me to scams? I’ll report back on that one.

Henare Degan
Reply

Thanks for the reply! It’s government related so as you know I’m good with rants on this topic :)

>Yeah, you’re right Bitumen Bandit is a bit jargonistic – I actually think its an attempt at being engaging.

I haven’t looked at the app but from your screenshots it looks like it asks the user to select the category. Since it’s for everyday users, wouldn’t a short and simple series of questions be better? That first category screen is actually quite good and just what I’m suggesting here.

>But, not sure I agree with you re website and native app. Are they mutually exclusive?

No but a properly built website (i.e. good mobile experience) would seem to make much more sense here (and probably a lot lower cost too). 37% of Australians use a smart phone but more like 80% have access to the Internet – you’ve just lost over half your market!

I’d also wildly speculate that smart phone owners a somewhat savvier so may be less likely to need the app. But that is definitely wild speculation :)

What really bugs me is that this appears to be a decision driven by trends and technology and not by what the users need – that’s a huge #fail in my eyes.

>What’s more interesting to me is how the app performs over time. Will it alert me to scams?

Too true, I’ll be interested to hear how you get on with it. I might’ve given them a hard time but if it works, it works – I can’t really argue with that :)

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