Group buying Doggy style

Banner image on Snoop Dogg's Facebook Shop

At a FED event in April, I asked Dean McEvoy co founder of group buying site Spreets a question about the deals function. What was the point of  quotas for deals considering that Spreets is so popular, it is inevitable that all deals go ahead? He replied and said “watch this space”. Well, nothing has happened so far in terms of innovations on Spreets or any other group buying site. But something has happened on Facebook. With Snoop Dogg.

Dealing and sharing on Spreets

Last week blogger OMG with Emily on FBi radio’s Up for it program, was talking about Snoop’s latest entrepreneurial venture. If you shop on Snoop, the more likes a product gets the bigger the discount. So you can get a $7.99 fragrance with 300 likes for $5.99. Bargain!

Volume discount via liking on Snoop's Facebook shop

The Spreets deal quota had a function when Spreets launched. The mechanism motivated people to share a deal they wanted tipped. Of course it still serves a purpose in a sense. It’s a visual sign that there are conditions and a time limit to the offer. But if Spreets is relying on people getting paid to refer friends, the original sharing imperative is most probably waning. Clearly Snoop’s is a different proposition. People don’t have to commit to a deal to influence the price. Somehow I suspect that more Like notifications would be appearing for Snoop’s shop. Snoop Dogg may just be the most innovative playa in the social shopping group buying space right now. It will be interesting to see if any of his ideas are appropriated.

 

Thank you to Emily Copland for sharing this and other pop culture gems. Check out her blog: http://www.omgwithemily.com/

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