Information graphic scan
At work we are currently making some fact sheets for a project to be distributed to both staff and customers so I am doing a scan for interesting info graphics at the moment. Was thinking of an illustrated brochure before I thought … seriously, who reads stuff anyways? The research showed that these customers didn’t read, didn’t read much or only read information they had previously collected at the very point before they had to apply it. Makes sense. So brochure may be out the door, but scannable graphic may be on the table.
Like this one from Washington Post as it clearly shows the relationship between type and users. Very applicable to what I am working on.
And next, a snappy behavioural breakdown courtesy of: http://ngonlinenews.com.
This snappy attention grabbing headline certainly gets my attention. As do the numbers. Courtesy of designer Mike Wirth: What is the deal with Hanukkah, anyway?.
I heard that statistics were one of the most compelling aspects of sports coverage (during a netball game on TV). And so it is with social media, and resource politics too … these graphics are great for the sheer, clear number crunch.
Lastly, I implore you to check out this amazing collection of infographics by designer Megan Jaegerman who published in the New Yorker: Ask E.T.: Megan Jaegerman’s brilliant news graphics.
The design piece we are working on now came about as a result of qualitative longitudinal diary studies. We created various customer journeys as part of the research deliverable which proved to be very compelling artifacts for the client. I like how these 2 illustrations show a journey over time and a process with meaningful scannable information and compelling but not overblown graphics to support the copy.