Information graphic scan

At work we  are  currently making some fact sheets for a project to be distributed to both staff and customers so I am doing a scan for interesting  info graphics at the moment. Was thinking of an illustrated brochure before I thought … seriously, who reads stuff anyways? The research showed that these customers didn’t read, didn’t read much or only read information they had previously collected at the very point before they had to apply it. Makes sense. So brochure may be out the door, but scannable graphic may be on the table.

Like this one from Washington Post as it clearly shows the relationship between type and users. Very applicable to what I am working on.

Information control in the US --

Information Control

And next, a snappy behavioural breakdown courtesy of:

Twitter users infographic

This snappy attention grabbing headline certainly gets my attention. As do the numbers. Courtesy of  designer Mike Wirth: What is the deal with Hanukkah, anyway?.

Hanukkah definition poster

I heard that statistics were one of the most compelling aspects of sports coverage (during a netball game on TV). And so it is with social media, and resource politics too … these graphics are great for the sheer, clear number crunch.

Twitter statistics
If twitter were 100 people, 20 would be dead, 50 would be lazy, only 5 have more than 100 followers and 5 are loud mouths generating 75% of content.
Oil spills and oil consumption

Lastly, I implore you to check out this amazing collection of infographics by designer Megan Jaegerman who published in the New Yorker: Ask E.T.: Megan Jaegerman’s brilliant news graphics.

The design piece we are working on now came about as a result of qualitative longitudinal diary studies.  We created various customer journeys as part of the research deliverable which proved to be very compelling artifacts for the client. I like how these 2 illustrations show a journey over time and a process with meaningful scannable information and compelling but not overblown graphics to support the copy.

The life of a woman
Citizenship process map



Another good source of news graphics is the Society of News Design and the Malofej association. They both have awards for the best news graphics (excellent books to buy).

My favourite infographic designers are the Spanish, as they know how to tell a compelling story in words and pictures. For me, a good infographic tells a STORY. I think some data designers try to hard to make their graphics beautiful and forget to communicate.

You might be also interested to read a post from Robert Waller (Uni of Reading professor) who has some things to say about how unsuccessful circles are for comparison of quantitative data, ie. the oil spills graphic. It’s at

Thanks for the link to my blog too!

Geoff Bowers

Great post! I always used to love the infographics wired magazine put out — though its hard to find a single resource for them all.

One of my recent datavis favourites was an explanation of Inception:

Data visualisation is the best search term:

And @datavis is my favourite twitter feed:


Thanks so much for the comment Geoff, and the tips! Am big fan of datavis, only just recently added to my RSS.

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