Lessons learned from not for profits: Social Media Club 13 September 2010

Dae Levine and John Johnston on stage

Lessons learned from John Johnston, Social Strategist of original Earth Hour strategy

The core of the original Earth Hour strategy was the combination of user generated content with brand assets that were licensed as open source. There was take up from people, organisations and creative agencies; the latter happy to have the opportunity to work with an open brief. The major points of Johnston’s talk were: