Melis Senova began her presentation with this premise: if you interpret every choice as a design decision, you can look at your life as a designed experience. And concluded: if we all design our lives, can we design our industry?
Lessons learned from John Johnston, Social Strategist of original Earth Hour strategy
The core of the original Earth Hour strategy was the combination of user generated content with brand assets that were licensed as open source. There was take up from people, organisations and creative agencies; the latter happy to have the opportunity to work with an open brief. The major points of Johnston’s talk were: