Persona Marketing

State Rail advertisement for anti social behaviour
State Rail advertisement for anti social behaviour

I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think we have all come across someone like this. Bogans, you have been warned!


Henare Degan

MX – how could you Eri! 😛

Just this morning leaving the train station I saw that ad on a billboard and started to think about it more so it’s spooky that you did a post on it.

Now stop reading that garbage 😉

NB: I think I started taking more notice of that billboard since I started working in Parra – just a coincidence, I’m sure.

Erietta Sapounakis

Disclaimer: I can usually be seen on the train reading my broadsheet.
Confession: Worryingly Henare, I have another blog post to write in response to an MX article. Please, do not think any less of me!