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  • my-account

    Hi, I'm Eri

    an experience designer from Sydney. I follow a user-centred and participatory design approach to create and improve digital, physical, service and work experiences. Read more

  • lightbulb

    The work I do

    involves customer research, user testing, wireframing, workshop facilitation and training to deliver design, strategy, experience models and product road maps.

  • pencil

    Here

    I write about the web, design practice and report back on UX, digital and service design meet-ups that I go to. Thanks for stopping by.

It’s an error that makes good design look far easier and more replicable than it really is.

“UX proponents tell tall tales about how good design really takes place. Bottom-up, evidentiary design implies that the designer is ultimately unnecessary, a mere facilitator who draws out a solution from the collective… And top-down, genius design becomes indistinguishable from salesmanship. As a result, design dissolves into other, more established disciplines like business intelligence, product marketing, and corporate evangelism. It’s an error that makes good design look far easier and more replicable than it really is. And worse, it allows people to conclude that their own expertise from data analytics to advertising to illustration is a sufficient stand-in for design.”