Navigate / search

  • my-account

    Hi, I'm Eri

    an experience designer from Sydney. I follow a user-centred and participatory design approach to create and improve digital, physical, service and work experiences. Read more

  • lightbulb

    The work I do

    involves customer research, user testing, wireframing, workshop facilitation and training to deliver design, strategy, experience models and product road maps.

  • pencil

    Here

    I write about the web, design practice and report back on UX, digital and service design meet-ups that I go to. Thanks for stopping by.

Learning through making

Earlier in the year I had the good fortune of presenting to a class from the University of Technology, Sydney’s Interaction Design course. As someone who occasionally hires designers, experience in user testing and a sincere integration of users in the design process is what makes candidates stand out. Why? Because this is what reduces errors, minimizes IT and build change requests and helps ensure users can understand and use our products. It’s a mistake to think something has to be detailed and almost production ready to be tested. Test ideas, test sketches, test digital, test services. Test early, iteratively and often.

It’s an error that makes good design look far easier and more replicable than it really is.

“UX proponents tell tall tales about how good design really takes place. Bottom-up, evidentiary design implies that the designer is ultimately unnecessary, a mere facilitator who draws out a solution from the collective… And top-down, genius design becomes indistinguishable from salesmanship. As a result, design dissolves into other, more established disciplines like business intelligence, product marketing, and corporate evangelism. It’s an error that makes good design look far easier and more replicable than it really is. And worse, it allows people to conclude that their own expertise from data analytics to advertising to illustration is a sufficient stand-in for design.”