I’ve not yet been responsible for a roadmap but I have certainly fed information into them, so I was very keen to check out yesterday’s meetup and hear from a panel who disagreed and agreed on the merit and use or uselessness of product roadmaps. The panellists were
This week a colleague rushed up asking how long it would take to produce a journey and the perhaps unsatisfactory answer was… it depends. Below I’ll outline what the dependencies and trade-offs are with each approach to journey mapping. But first lets define what a journey is and as I do this you will see how soon variability creeps into any description of this artifact.