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    Hi, I'm Eri

    a design manager and human centred designer from Sydney. I follow a user-centred and participatory design approach to create and improve products and services.

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    The work I do

    starts with research. This understanding of the needs, goals, and behaviour of customers informs strategy, road maps, and requirements to deliver experiences that solve obvious and less obvious problems.

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    I write about design practice, work, leadership, and report back on user experience, design thinking, and service design meet-ups that I go to. Thanks for stopping by.

Ethnography Makes Products

That my team — a design team — does research, has at times confused colleagues unfamiliar with design methods. Some expect that customer research is produced solely from the market research team and that any design findings only come out of the usability lab. So, to set the scene on our latest field study I presented an introduction about how ethnography has played a part in the product design and innovation of many brands we are familiar with.

Book Review: The Heretics Guide to Management

Skip the hype cycle, recognise your biases and default position as well as other’s biases and default positions to look at problems in context of their changing conditions. This is the overriding message of The Heretics Guide to Management by Paul Culmsee and Kailash Awati. This book was recommended to me by a sage and savvy colleague and friend. It opened my eyes to just how attached I was to certain tools, processes, and practices — namely Design Thinking. This book challenged me to think about just how unproductive we can be when we don’t acknowledge our professional culture wars. If you hold on to traditional strategy methodologies, if you think the latest innovation model is the best way, if you think design thinking is the only way, read this book.