Agile or not, lots to reflect on and love in this thread on agile teams.
That my team — a design team — does research, has at times confused colleagues unfamiliar with design methods. Some expect that customer research is produced solely from the market research team and that any design findings only come out of the usability lab. So, to set the scene on our latest field study I presented an introduction about how ethnography has played a part in the product design and innovation of many brands we are familiar with.
The thing I have noticed is that when the anecdotes and the data disagree, the anecdotes are usually right
Bezos said it was important for him to stay directly connected with customers because it was easy to fall into the trap of relying too heavily on data and metrics. “I’m actually a big fan of anecdotes in business,” he said.